The Long Wait is Nearly Over (part 2 of 2)

Linking back last week’s email, I was describing the circumstances around me hitting a Red-Light in life and business after two years of Green-Lights.

(Before I continue, I just wanted to say ‘Thanks’ for the lovely, supportive replies last week. To be honest, I was a bit concerned that I had mistakenly over-dramatised the ‘Red-light’. Life is full of ups and downs and whilst I found the period challenging, I did manage well and had the right people around me. More of that below – but thank you!!)

After taking the extended break over the summer with Ciara and the kids (and overspending of course!) I returned to real life with a bang.

  1. I had a few unwanted, significant, surprises on the personal finances front.
  2. TRIPS Tank was too concentrated with too few client orgs. When some of those clients pressed ‘pause’ on large programmes due to commence in Q4, it had an oversized negative impact on my mindset and therefore my confidence.
  3. The marketing tap that fills TRIPS Tank’s ‘sales funnel’ was turned off and rusting. It couldn’t just be turned on, it needed to be replaced.

Amidst the Green-Lights, I had been so focused on TRIPS Tank delivering value to our clients, I had stopped investing time and resources into marketing. Never clever, and not the first time I had been exposed to that lesson.

It was time for change.

Instead of getting busy (my hardwired reaction), I vowed to learn from the mistakes I had made. I needed to leverage my experience and the expertise available to me.

Instead of me trying to figure out how to take the business forward, I vowed to engage those who could help me be more effective than I could alone.

In conversation with one such person, I had an idea!

This feeling of uncertainty and discomfort, that I held for longer than I had ever experienced before, was a gift.

I was going through my own version of that which our client orgs, leaders and teams face. WhenI looked through that lens, things became a lot clearer to me. Instead of just understanding what my clients go through from an intellectual standpoint, I now realised and felt it in my own world. I felt it in my heart and in my bones. This was invaluable insight.

I decided to write an opinion piece (supported by academic, scientific and industry research) that spoke to our collective needs and experiences (yours and mine).

It would capture the following:

  1. How the uncertainty we all face at a macro/global level impacts us at a personal and professional level.
  2. How thriving organisations are structured and led so that they leverage the changing environment instead of reacting to it.
  3. The increasing importance of teams in today’s business world, and how to set them up for success.

I’m so happy to be in a position to share this paper with you next week.

It has taken longer to get here than I expected, but well worthwhile. This had a huge impact on how our amazing TRIPS Tank team meets and addresses your needs as a client.